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Dear
Recipient,
This
year's December was a special month for aquarius, having held the
official Grand Opening party for our
Shanghai office, which serves clients already since July. On this
occasion we released our very own app.
Meanwhile, as every year around this time, Christmas sales have hit
stores. It doesn't matter which industry, all manufacturers are
praising their newest technologies and employ the latest marketing
strategies to catch customer's attention. In Germany, eBay is forecast
to reach a new record in sales with 2.5 mn items on one single day
while it goes unusual ways to couple mobile shopping with traditional
retail through its Christmas store in London. Many consumers will try
to get their hands on tablets, the hottest item this season with record
sales up 162% compared to last year.
Also in
this newsletter:
Google Maps now also for indoors, earning real cash with virtual goods,
the stand-off between Android and iPhone and much more.
Enjoy
reading - we wish you merry christmas and a happy new year!
Rainer
Wiedmann
Managing Partner
aquarius Munich
+49 (89) 455788 0 |
| Marc
Finsterlin
Chairman
aquarius Shanghai
+86
(21) 6137 1288 |
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Contents |
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| Beer
brands go for digital campaigns on Christmas |
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‘In
1874 a green beer bottle was a great invention, just like
Augmented Reality is today’, says Oliver Bartelt, Manager of
Communications at beer brand Beck’s in a press release to
underscore the brand’s innovative thinking. As part of the
Anheuser-Busch InBev group, Beck’s is striving to live up to
its
legacy and increasingly looks for ways to integrate digital
cutting-edge technologies into their marketing strategy.
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| > Read more |
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The
big stand-off: Android vs iPhone |
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Smartphones
have become an integral part of our daily lives. Browsing online,
making calls, writing emails, updating the calendar and compiling
To-Do-Lists, networking with others and much more –
smartphones
are in our hands 24/7. No wonder that invisible to our eyes a fight for
market shares is going on. As soon as a customer decides for a certain
brand of smartphones, he not only goes for the phone itself but also
for a whole business model. In one corner, there is Apple’s
closed business model, in the other corner Google’s Open
Source
model.
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> Read more |
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eBay:
Pop-up store to push mCommerce in London |
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On
Dec 4 2.5 million articles are forecast to be sold via online and via
mobile in Germany alone. This marks an increase of more than half a
million articles compared to last year. Launching a broad PR campaign,
eBay now seeks to promote mCommerce via own points-of-sale during the
year’s peak sales season.
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> Read more |
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Digital stats |
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| Tablets for the masses
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| | Tablets
have been on the market since two years now, but they have become one
of the hottest items sought after during Christmas sales. According to
a survey conducted by Germany’s Federal Association for
Information Technology, Telecommunications and New Media (BITKOM), 13%
of all Germans wanted to either gift or purchase a tablet during this
year’s Christmas.
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| > Read more |
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| | Business model |
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| Earning
real cash with virtual goods |
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| The
business with virtual goods has become increasingly attractive and has
already managed to influence the entire media landscape. Virtual goods
already exist for almost a decade, but a real market was only
established in 2007 when developers began to develop social games on
Facebook. Especially there and on other social platforms games like
Farmville lead to over boarding cash boxes for developers.
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| > Read more |
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| | Mobile trends |
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| Finding the best bargains with 'Indoor Google
Maps'
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| Recently
there is a boom for digitalized indoor maps. They not only lead
customers to the shop’s front door, but also beyond to the
inside
and through the shop to a certain display shelf where the customer will
eventually find his desired product. Nokia introduced its
‘Destination Maps’ service back in fall. Google now
followed suit and provides navigation services through public spaces
for users.
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| > Read more |
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This aquarius newsletter is a free service of
aquarius consulting GmbH, Munich: Website. If you
don’t want to receive the aquarius newsletter any more, please click here.
We will immediately remove your e-mail address from our mailing list. |
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| Imprint |
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aquarius consulting
gesellschaft für
medien- und marketingberatung mbh
Prinzregentplatz 14
81675 München
Telefon +49 (89) 455788 0
Fax +49 (89) 455788 10
info@aquarius-consulting.de
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aquarius
asia ltd.
Unit B, 22/F, Loyong Court,
212-220
Lockhart Road
Wan Chai,Hong Kong
Telefon: +852 3994
8900
Fax: +852 3994 8999
info@aquarius-asia.com
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aquarius
china (Shanghai)
Unit 7102 Block A7
501 Liyuan Road
(Soho Liyuan)
Luwan District
Shanghai, China
Telefon: +86 (21) 6137 1288
info@aquarius-asia.com
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| Trade
register
HRB 154 420 Registration court Munich
Managing Partner: Rainer Wiedmann, Marc Schmitt |
| Chariman:
Marc Finsterlin |
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